I chose to review Tom Clancy's Facebook page for my creative writing class because Clancy is one of my two favorite authors.
Four key characteristics listing in our lecture are Be social, diverse, natural, and consistent. Tom Clancy's website hits on all cylinders. He routinely posts (about 1 or 2 a month and sometimes more), asks questions and opinions and posts surveys for his fans to answer. From the posts I checked, the author does not appear to respond to any comments to the original question so a little more participation could make the site better.
He does a good job of publicizing his books, games, and movies. I could figure out which books I still needed and which ones had the characters that I liked the best. There are a lot of promotions on the site but they are done tastefully and do not overwhelm the reader.
http://www.facebook.com/TomClancyAuthor
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